Brochure for Museo de Arte Popular, Mexico

Problem Statement

Create a brochure for Museo de Arte Popular Museum, Mexico

Specifications

Size - 11"x17", 4-color two-sided, 8-page right angle.

Solution

This graphic layout was created for a printed brochure for The Popular Art Museum in Mexico, that promotes and preserves part of the Mexican handcrafts and folk art. The design reflects the unique characteristic trait of the museum, which is its strong interest in colors. The bright colors highlight the importance given to the paintings and alebrijes in the museum.

The use of a grid system helped in organizing the content and balancing the page elements effectively. The consistent alignment of headers, body copy, and images across the pages with precise sizing and spacing enhanced the readers’ interest and encouraged them to read on. The “Z” layout pattern of the design created a visual hierarchy that people followed.

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